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	THINK MOOSE. That's all you gotta know to arrive alive during moose season in New Brunswick. This was part of a series of three radio spots, each one dramatizing what one might experience when driving on the road and encountering this one tonne animal unexpectedly.

	Not all things are equal, nor are all effects. This was the message for the pilot launch of the AQHI (Air Quality Health Index) in the city of Saint John New Brunswick.

	French version of THINK MOOSE